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I was so enraptured by the conversation on Guy Kawasaki's blog that I never got past his post to the actual site http://blog.guykawasaki.com/2006/10/geek_marketing_.html. Thank you, Stephanie.

At the blog Make Marketing History, there is a great post on Geek Marketing 101, which has the essence of what you're talking about for the tech world. http://makemarketinghistory.blogspot.com/2006/08/geek-marketing-101_115529822564302037.html

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