New York-based SpiralFrog, the new legal music download destination, is negotiating deals with music labels. In exchange for free tracks of their favorite artists, users will view 90-second ads displayed on the screen during the download.
An agreement with Universal Music Group (UMG) was penned at the end of August. Under the terms of the agreement, Universal plans to make its digital catalogue of music available for free downloads for an upfront fee paid by SpiralFrog. SpiralFrog will share a portion of the generated ad revenues with the music giant.
Starting in December, the advertising-supported service will ask users to visit the Web site once a month and watch ads to keep open the digital locks that allow them to play music. New agreements have been signed in September with EMI Music Publishing -- which brings catalogs of artists such as Sting, Nelly Furtado, Kanye West, Eminem and Eros Ramazzotti -- and Independent Label KOCH.
The songs will be downloadable to a hard drive and portable music players, but not iPods.
SpiralFrog site press room is set up with links to releases in social media format containing digest message points and quotes as well as tags.