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Right on point..Now what person in the world would buy something from a bullying telemarketer? But obviously someone is..Otherwise these tactics would be obsolete. Luckily, with the advent of the no call list, most of this nonsense has been eliminated..Not totally, but a large portion of it..Somehow, political parties can still skirt the "no call list", asking about support for the candidate/party. Again, if I went through the trouble of signing up for this list, and I am sure they(skirters) can see this data, why waste your time? thanks again..~rick

Ann and Vera -

Thank you for your thoughtful contributions to this post. Promotional messages have a place in the communications mix with customers, and that should be in harmony with the full spectrum of touch points developed to create a meaningful dialogue.

I agree that good marketing is 2-way communication, and so is any relationship building.

Pure advertising, well, I tend to view the best of it as an art form designed to deliver a message, like Cupid's arrow to the heart. In advertising, you've got maybe 10 seconds to get my attention, and another maybe 20 to hold it and then push my button.

Of course most advertising isn't the POW that-is-the-coolest and I've-got-to-have-one type. The bread and butter is mostly traditional messages such as 'Act Now For Big Savings' or 'Become Our Customer and We'll Treat You Like Royalty'.
Even the most basic, though, still has to be the right message to the right person.

I think that one of the worst things many companies do is not integrate marketing, advertising and promotion constantly and effectively.


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