As reported by BrandRepublic, Leo Burnett London and Arc Worldwide are launching a creative department in the virtual world Second Life. Called Leo Ideas Hub, the department will bring together more than 1,600 creatives from the global network.
The project will be a center where creatives can interact with colleagues from around the world working on briefs, sharing ideas and showcasing their work.
However, the Ideas Hub could expand to offer commercial opportunities. The hub will be open to all players, including those from the client world.
Another open-source conversation.