« What Walking on the Moon can Teach us About Solving Problems | Main | Design of Story the Sensual Way »

Comments

Valeria,

Great post and great blog.

I think you're exactly right. The consumers have had it up to here (see Drew gesturing by his ear)with being talked to. They want to have a conversation. And just like our parents taught us when we were little...you don't talk to strangers. (hey, that gives me my next post title!)

So the real question for all of us as marketers is how, in this new consumer driven world, do we go from strangers to trusted friends without annoying the heck out of our target audience?

By being real, relevant, and reliable. When we begin to think about the conversation from our customers' POV, we can actually get it.

And then they get us. And that's a beautiful thing.

Best,

Drew

The comments to this entry are closed.

Subscribe


Search Content


As seen on

Social

Advisory Boards


Marketing that makes business sense


Conversations


Book Reviews


  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.