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Liz - I did a permission ask with Seth before posting some of the content and gave him a preview of the 'banana' comment. As for the boss: sometimes to lead we need to be willing to listen first.

DA - wow, you taking the time to visit and comment. Thank you. My visual only told part of the story (I need help on graphics). My story (more at home with words) told the other part, which is the team's and customer experience. Thank you for the link to your post.


First I want to say that you are doing an excellent job with this blog. I've been enjoying your content. And it's nice that veterans like Steve Rubel do as well.

Secondly, I partially agree that Marketing = Storytelling. I think Marketing = Storytelling + Experience. One of my favorite examples of this is Citibank. Their marketing efforts tell great stories ("Thank You") and their touchpoints provide great customer experiences (online banking, branches etc.)

I have a POV about how Storytellers and Experience people need to work more closely together.


Stories + Experience are a powerful combination.

Keep up the great work here. :)

I agree "maed in Italy" IS te "banana." I hope that Seth stops by to see this. Its a well written desciption of how to get a boss ready to taken one of the best seminars that there is on offer. I'm glad we have this shared experience in our life. It's another thing we hae in common. That makes me smile. :)

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