As La Stampa reports, its all started quite innocently with only 10 Murcielago Lp 640 Lamborghini-Versace. Amazing cars with a soft leather interior decorated in an elaborate Greek motive and exquisitely finished. They come with any accessory you may dream of: a luggage set, driving gloves and a watch. You must be going places with a car like that.
Only a dozen "Nyssia", a cobra-jeweled sandal adorned with a 25-carat composition of precious stones designed by René Caovilla, definitely less minimal. Only 100 Mv Agusta f4 by Claudio Castiglioni, these are motorcycles in the 100,000 Euro range. Ducati made only 400 desmosedici Rr, 200 horsepower, first availability June 2007. You get the idea.
If these goods seem out of your range, no reason to worry. There are limited edition sunglasses, pens, perfumes, and toys thought out just for you. These products where designed for the last minute shopper. You are under stress to choose a gift, and often regret those purchases made in a rush. You need worry no more. Because these items are available in limited quantity, your anxiety will be greatly reduced. In fact, according to studies on the psychology of choice by Eldar Shafir, Professor of Psychology and Public Affairs, Princeton University, it will be halved.
Even Algida launched a limited gelato edition. Better get it before it all melts away. Note to marketers: we're all in the fashion business.