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reducing personal distance is a great definition. and it's the reason why i feel the power of this community. thanks, valeria.
ti auguro buone feste. le passi in italia?

Wonderful post Valeria. I especially appreciate your theme of "reducing the personal distance".

This is the true potential that social media holds. The potential to turn connections into relationships.

If brands are to learn one thing from all this social activity, it is just that--they need to go from building connections with consumers to nurturing real relationships.

Or as you put it so simply "reducing personal distance".

Let's hope Noel and the others recover fully.

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