« How Many Business Practices can Change the World? | Main | How Many Bloggers does it Take to Change a Light Bulb? »


reducing personal distance is a great definition. and it's the reason why i feel the power of this community. thanks, valeria.
ti auguro buone feste. le passi in italia?

Wonderful post Valeria. I especially appreciate your theme of "reducing the personal distance".

This is the true potential that social media holds. The potential to turn connections into relationships.

If brands are to learn one thing from all this social activity, it is just that--they need to go from building connections with consumers to nurturing real relationships.

Or as you put it so simply "reducing personal distance".

Let's hope Noel and the others recover fully.

The comments to this entry are closed.


Search Content

As seen on


Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.