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The blog is the most revolutionary communication tool in the history of humanity, made possible by language, writing, democracy, the printing press, internet, and web.

For the first time in history, every human can express his or her opinion and publish that opinion to a global audience. Not that everyone will read it, but everyone can read it.

Access to a computer hooked up to the internet, plus the political freedom of Free Thought and Self Expression, are all it takes.

Blogging costs no money, unless you wish to go with paid services, but it needs a time investment.

If you're already famous, you don't need to blog much to keep an audience probably. But for the average person, you must blog frequently and post comments at other blogs frequently.

As we usher in the Global Democracy Movement, Universal Content Utopia, and Share Economy, the old outmoded patterns and systems of sales and marketing begin to wither away and disappear. Good riddance.

Now it's We The People who are large and in charge.

Gianandrea -- always trust yourself, and I think you do. It is definitely more complex to have a true conversation when there are apparent conflicts of interest.

Guy Kawasaki executes well on that by communicating full disclosure. It's possible to do and remain focused and centered.

valeria, when i started to blog (few weeks ago but it seems years) it was not clear in my mind if i should go to build something to get advertising or remain pure. this second option has become a natural choice as soon as i got into relationship with other bloggers like you, lewis, ck, tim, etc. i do feel more confortable in not having bond of any nature and keeping the chance to post about sony or other.

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  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.