Conversation Agent - Valeria Maltoni - All the Way from Fiji

« The Case for Beer Connoisseurs | Main | It's Not About the Logo »


Valeria: I love this story. Love it. I'm in the final stages of a post that this animates very well (so I'll link to you, if that's OK) -- if you're going to call someone out, be damn sure you're right. By all means, if you're better head to head, go ahead and force the comparison. If you're wrong, or hadn't thought through all the possible rammifications, watch out for the nasty comeback. Thanks -- great story!

Roger -- pointing out a delicate matter for a community can spell disaster quickly and you can bet the community will rally around its own. As Matt explains, the topic was really touchy for the folks in Cleveland and Fiji did not earn any friends by alluding to it, even unwittingly.

Matt -- thank you for joining this conversation. This advert and the ensuing discussion here are perfect examples of unintended consequences. And it has been proven that tap water can rival bottled.

Gianandrea -- as in the story you shared, it seldom pays off to demean, devalue, or put down something or someone else to look better; one hardly shines when engaging in those tactics.

lately I saw a Tim (mobile phone carrier) spot with De Sica singing in an opera theatre. Sophia Loren acted as part of the audience, disappointed with his performance. He did turn his head to a member of the cast and said: who cares? she is a ciociara!! ( a quote from a famous movie with Sophia).
A groups of majors from that area complained a lot about the commercial.

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.