As reported in La Stampa, this art released by Nova Ars Musica Arte Cultura on Tuesday 2 January shows the scenography, designed by Paolo Miccichè and Antonio Mastromattei, of “The Divine Comedy: The Opera”, a musical version of the journey through Hell, Purgatory and Heaven written in the early 14th century by the Tuscan poet Dante Alighieri.
An Italian priest, Monsignor Marco Frisina, is the musician and composer who wrote the music and part of the opera’s libretto, setting the medieval poetry of “The Divine Comedy” to rock rhythms, Gregorian chants and Italian melodies. You may have heard of Alighieri's books.
What resonated with me the most, having studied very closely each verse of his work, was a specific passage. Dante passes through the Gate of Hell, on which is inscribed the famous phrase, "Abandon all hope, ye who enter here." Before entering Hell proper, Dante and Virgil, his guide, see the Opportunists. These are the souls of people who in life did nothing, neither for good nor evil. When prodded further by Dante, Virgil answers not to worry about them, just watch and move on.
Today I'm online with CK at MarketingProfs.com for a conversation on Citizen Marketers, When People are the Message, the new book by Jackie Huba and Ben McConnell. My take on the book, as posted there, is the following:
McConnell and Huba delivered on the promise of an insightful and practical manual to navigate the vagaries of today's marketplace with panache and a heavy dose of realism. This is important because today more than ever, business needs to reengage with life as the roles we fulfill have mixed and in some cases overlapped.
What we have called the experience economy with Pine/Gilmore and the conceptual age with Pink has now become a conversation. One where content and product producers, delivery channels, audience and customers come together to define the future of work and the creation of meaning; the meeting of the minds resulting in commercial and intrinsic value.
The new culture is one of personal identity and ownership; individual meets environment and thanks to advancements in technology makes sense of the proliferation of information to deliver her/his message. People want to count, not be counted.
This book is the springboard to new thinking and a valuable resource to learn new behavior-- a required reading to navigate today's complex market dynamics and make new customers in the process.
Not wanting to steal the thunder from CK's conversation, here's where I'm taking this post. Why are people not talking (doing nothing) about your products and services? Don't do like Dante did and pass them without a thought; figure out a way to get the conversation going. If what you're hearing is dissent, thank your customers for that feedback and talk with them about their ideas. Someone once wrote that a cynic is a passionate person who just stopped trying. Take that to heart.
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