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» Understanding the AT from Create Value Innovation
I am always looking for tools and ideas that simplify the work of understanding customers. Watch and listen to Stephen Colbert's explanation of the re-emergence of the ATT brand. Say, Bye-bye, Cingular. (Thanks to Matt Dickman at Techno/Marketer) I think [Read More]

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"When companies manage to deliver on the people side in this day and age they stand quite apart from the pack."

Well said Valeria. All it takes is shifting focus to look at the world from the customer's point of view. Ego and laziness are the biggest barriers.

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