Conversation Agent - Valeria Maltoni - Liberate your Inner Italian

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C.B. -- you latest posts on engaging the consumer via store windows and are there too many choices(?) are significant conversations about the retail space and how we can participate in that story.

DA -- you said something very important when you talked about things that "move" us. The emotional chords are not trivial matter. Roberts at Saatchi has been saying it for a while: we spring to action from emotion, not from reason... yet we seem to have moved exactly in the opposite direction. May it be because we've starved our companies from having folks who deal in the "soft" stuff on their teams? Have we become so enamored with hard facts, bottom line, and hard-nosed MBAs that we forgot how to reach out and connect?

Richie -- your willingness to immerse yourself in a new culture and to be the keen observant of those daily incidents that give us all pause are both great qualities. Thank you for reading.

Many thanks for mentioning me and my blog, Valeria!

You are a very generous person and this comes across in your blog, which is one of the reasons I enjoy reading it.

"Have we moved away from storytelling in advertising? Have we become too preoccupied with downloading features and benefits at the expense of the problem we're trying to solve?"

I'm not an advertising expert, but there are so few advertising efforts that move me. I think most ads try to tell stories—they just aren't good story tellers.

We in the interactive space have to be careful—just as there are few god stories, there are few digital experiences that are truly set apart.

But then again, that's what makes it successful. As for Italians and coffee.... Molto bene. :)

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Conversation Agent

  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


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