« Building Bridges | Main | The Illusionist »


TrackBack URL for this entry:

Listed below are links to weblogs that reference The Substance of Marketing:

» Patience Pays Big Dividends from ChaosScenario
Picture this as a metaphor for an integrated marketing campaign for a new product, with Foreign Man as the brand planner. Now picture it in the hands of Interference, the company that brought us the bird-flipping Aqua Teen Hunger Force [Read More]


DA -- every so often it is good to remind ourselves why we create because that is the energy we draw from. There will be more on that in the coming days.

CK – me on TV: you gave me a genuine laugh, thank you. I've already been on TV twice, in Italy during a rock program to talk about brain-injured children and translate a Liza Minnelli infomercial in 1993. This is a good group of thinkers and I'll be proposing a project of substance to you all in the coming months. Inspirational marketing can be done!

Thank you for giving us a path to substance and connection. I've no doubt that you'll be on TV soon (and that Dyer will be watching you).

As to ancestor of action, the thought is the intention. I've always found that shapes the action and what is most important/inspiring to me. I think that's what substance hits on. I loved that you made this discussion wind-down on a HIGH note.

This easily qualifies as one of your "timeless" posts.

" I once read somewhere that a cynic is a passionate person who just stopped trying."

Wow, this really hits me. I'm a pretty optomistic person, but I've noticed that I'm probably not as optomistic as I used to be. These are very powerful words. I better not stop trying!

The comments to this entry are closed.


Enter your email address:

Delivered by FeedBurner

Search Content

Advisory Boards

As seen on


Marketing that makes business sense


Book Reviews

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni

  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2015 Valeria Maltoni.