« What Goes with Movies and is Sticky? | Main | Naming Names »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef00e5507190cf8834

Listed below are links to weblogs that reference The World is Not Flat:

» Daily Report, Mar 6 from Michael's Thoughts
Team Collaboration Update on Microsoft Office Live ... Update from Microsoft on its Office Live initiative: (1) it has about 100 partners now, compared to 4 when it launched 15 months ago; (2) there are about 300,000 subscribers across the [Read More]

» My Blue Ocean from The Happy Burro
The week of March 5th I had the good fortune to experience a presentation on the concepts detailed in the book, Blue Ocean Strategy (Kim/Mauborgne) from one of the authors, Renee Maubourgne. Ms. Maubourgne was in Minneapolis, Minnesota t... [Read More]

» The World is Round? from JustinIdea
Valeria Maltoni wrote about a very interesting article she ran across by Pankaj Ghemawat in Foreign Policy about why the world isn't flat (a free pdf can be found here), contrary to the thesis put forward by Thomas Friedman in [Read More]

Comments

Valeria, the above conversation probably shows that you are right about the shape of the world. And that's probably right if applied to the shape of the business, too. But this is where I get mad about: the multinational model is mostly done with some basic rules, the first is everything make us saving money in a short term is ok, in order to customize the world. Same products, same brands, same advertising. Then sometimes troubles happen. The name of a product is offensive in a country, the ad does touch sensitive topic in another one, and so on. Once again, we are lost in translation.

Hope I'm not going off on too much of a tangent with my comment, but I liked this post, it extended my thoughts on something written by Terry Heaton a couple of months ago called "The Local Web" (http://www.thepomoblog.com/papers/pomo64.htm) which talked about the real growth in internet advertising over the next decade being at the local level and how that will prompt the evolution of local media on the web (an evolution from the days of network television and local affiliate stations).

Local scale certainly seems to be making a big comeback (if it ever went away) for a bunch of reasons.

Really thought provoking. Thanks =)

My recent "Flat World" experience. The Ball of Whacks was designed in California, manufactured in China, marketed and sold through a website put together in Russia, and bought primarily by Americans and Europeans (and a few Indians). I'm just a single individual who did this, but the experience showed me how easy it is to tap into resources from all over the world.

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.