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» Daily Report, Mar 6 from Michael's Thoughts
Team Collaboration Update on Microsoft Office Live ... Update from Microsoft on its Office Live initiative: (1) it has about 100 partners now, compared to 4 when it launched 15 months ago; (2) there are about 300,000 subscribers across the [Read More]

» My Blue Ocean from The Happy Burro
The week of March 5th I had the good fortune to experience a presentation on the concepts detailed in the book, Blue Ocean Strategy (Kim/Mauborgne) from one of the authors, Renee Maubourgne. Ms. Maubourgne was in Minneapolis, Minnesota t... [Read More]

» The World is Round? from JustinIdea
Valeria Maltoni wrote about a very interesting article she ran across by Pankaj Ghemawat in Foreign Policy about why the world isn't flat (a free pdf can be found here), contrary to the thesis put forward by Thomas Friedman in [Read More]


Well, predictions don't come true. That's why they are predictions. Although they should be somewhat accurate...

Gianandrea -- two thoughts about your comment: (1) multinationals are lazy and hire people with no cultural skills in positions that require them; (2) multinationals think that if they build it, people will come. Both are me-centered way of thinking. The paradox is that the more things change, the more they stay the same. Which brings me to:

Mike -- "It turns out that the new way of building a brand is the old way of building a brand." May not be sexy, but it's doable.

Stephen -- ideas have no boundaries, it's the execution that will get you every time. To act, you need to be aware of what's going on the ground and you can do that only in a close-up situation.

Thank you, you have made this a very stimulating conversation.

"Credibility and reputation, even for brands, come from experiencing..."

It turns out that the new way of building a brand is the old way of building a brand.

I tell clients one simple truth when they get all excited about marketing and advertising and reaching the world.

A brand is something you demonstrate.

No brand demonstration, no market penetration.

Thanks for stirring my noggin' up this afternoon.

Keep creating,

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