Conversation Agent - Valeria Maltoni - Why Didn’t *I* Think of That?

« Where do Ideas Come From? | Main | I Would Like to Thank the Academy »


Tim -- especially when we talk about making a subtle change that will potentially change the game vs. making an incremental effort that will only get us more of what is not working. Chuckle on Seinfeld: this show is about nothing. I still remember that; talk about a sticky idea.

Gianandrea -- we find comfort in habits and that's why I liked so much Tharp's book: she makes a case for becoming creative habitually. Chris Baskind who wrote at and now writes would agree with your inspiring quote. And that's how ideas work as well. When you strip them down to what is essential, what do you see?

valeria, hard at any level. getting too much used to things and habits make you slave of them. you get scared not for yourself but for the things you may loose. once i read a beautiful quote: do not own anything you don't believe to be beautiful or know to be useful.

Valeria - so glad you gave a nod to Tharp, she's among my favorite creativity authors. Inspiration is all around us; it's just up to us to open our minds to see it. We often will overlook the mundane and obvious, discounting it because nobody would ever care about such "nothingness" (try telling that to Jerry Seinfeld, who created multi-season hit about absolutely nothing). It's all fair game, and nothing is too trivial.

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on the impact of technology in business, culture, and human behavior. At Conversation Agent LLC, I help organizations and brands develop and communicate their full business / product value consistently.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.