« What's Your Exit Strategy? | Main | Marketing or Sales? »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef00e5505dbc8b8833

Listed below are links to weblogs that reference Beautiful Single Words:

Comments

Ulimately, whatever the phrase is, it needs to speak primarily to the audience, not speak of the offerer.

I saw a brilliant billboard last week, from Charles Schwab. Eight letters, punchy, with the meaning digested in milliseconds...

IRA. or IRS.

Brilliant!

valeria, i was amazed by a snowboard store tag at les deux alpes: freeride is not a fashion.
simple, straight, effective: do not mess around if you are not rally into freeride.

Valeria, the emotional connection is important. A competing coffee chain in Minnesota uses the tag, "Life is short. Stay awake for it." By way of comparison, I still like the experience I get at a Starbucks. I agree that everything is an experience - that isn't old to me just yet...I'm finishing the last drop!

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni


  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2014 Valeria Maltoni.