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valeria, in a world where wal-mart rules we have to find our own niche. the old tag value for money is still true: you buy something today, pay almost nothing and get back to replace it in few months.

lately, some italian fashion brands begun to bring back their production in italy. mid 90s the trend was to go to produce in china, india, east europe countries, but quality was suffering.

Gianandrea:

You're onto something. Speed is more easily measurable than quality. Perhaps we've reduced productivity to a series of box-checking activities that could potentially be done by anyone -- to the detriment of the quiet tasting and truly experienced eye of the connoisseur.

If we go back to your great posts about luxury goods, part of what we crave for are those delicate experiences. Those instances in which we feel part of an elite *because* what we experience is rare. Quality used to be the hallmark of craftsmanship. Could things be rebalanced back? Are our expectations so reduced that normal support is seen as extraordinary effort?

ann, the definition disposable economy is great.

valeria, this post of yours is getting so entangled with mine about time. i just posted an answer to your comment. speed replaced quality because is in someway more accountable. our world seems to depend upon quantitative measure and to have lost the capability to define quality. how many of you have ever tried the fabric of a sweater before purchasing it? or ask to taste a cheese before buying it?

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