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» Are They Real or Fake? from bizsolutionsplus Featuring Solutions to Grow Your Business
Valeria at Conversation Agent has a post entitled What's Your Competitive Advantage?, that I encourage you to read. After reading the post, I commented that Authenticity in everything we do is that starting place for our advantage, don't you think? Fak... [Read More]


valeria, this is the hardest task to perform. even in business i believe we should act, sometimes, as children do: to look at things for their inner essence, being curious and not reading instructions.

Those of us representing the brand are the only ones who need to ensure authenticity. We will know the difference, and I believe customers recognize authenticity when the hear or see it. Fake is pretty obvious as the words don't match the actions.

Joe -- making sure feedback is not only captured, but also deconstructed so it can be used is key. We want to learn from our actions.

Lewis -- how do we know when something is faked vs. authentic?

Gianandrea -- flexibility and the ability to adapt are good qualities as we balance that with focus. How are you able to look at things with fresh eyes?

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