The more I come into contact with the cookie-cutter version of the world, the more I appreciate experiences that are different. Well, I always preferred the inimitable especially when it comes to the only way to prepare a late morning coffee and chocolate drink. Italy is all about the only item you will see and experience.
So it may not be a surprise that I would take a liking to a European-feeling bookshop. My preference goes much further than the surface: it connects with my beliefs on relationships, community, and branding. How do you run an effective brand loyalty campaign? By becoming the "go to" store for a certain kind of experience. That is the topic of today's post at FC Expert blogs.
In this case, old is the new "new". What is your favorite independent story?