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Geoff:

This is almost like "I'll take that question later kind of thing." I agree with you that our own specialness is what makes us enduring -- that's why I wrote that the secret is you get to decide and plan your moves.

We can also choose other options, of course.

You can't build a business or a movement based on the competition. There must be something about your organization's offering that attracts the right clients, the right relationships to you. This "special sauce" is the heart of staying power.

Hello John:

I agree it's about creating a new space where *you* define what it means to succeed. That was the point of my post, and also what Lewis and in a way Stephen alluded to in their comments.

There are plenty of stories already documented of businesses that redefined an industry. I'm sure you're familiar with "Blue Ocean Strategy".

However, no matter your pursuit, there will still be obstacles and dips to push through. Bob joined the conversation by fleshing out that point. Just as change is our life companion, it shows up in business as well. I suspect that Seth intended something quite similar in his post.

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