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Even without the words, I think the second and third are clear (at least from my perspective, since our signs are similar and the symbols are straightforward), but that's just my perspective... I can see a few ways of looking at it and can't know for sure without more information.

Do you happen to know if the campaign was successful? Did the rate of traffic accidents involving young pedestrians decrease?

Cam:

The first one clearly asks to reduce speed, in Portuguese. And so does the last one, in Bulgarian (interesting to note how much closer to Russian Bulgarian is than Polish). This was part of a European campaign to raise safety awareness.

In theory, I like the idea... They're still clearly road signs, but the first one doesn't clearly communicate (to me, at least, as an outsider) that children are at play, so be more careful when driving. The other two do.

However, unless they actually cause people to drive more cautiously, all I see them doing is raising costs in an effort to be cute.

Now, being cute may actually be more effective at influencing compliance. I have no idea. It would be interesting to find out.

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