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Thanks Valeria. I guess I don't think much about my name anymore since I've lived with it my whole life. But it is pretty neat.

I hear you on words. I'm big with semantics - so much so that I can irritate my wife with it. So it's funny you mention about audience or target. Those phrases, and all their cousins, have felt hollow to me for a long time. I guess I just haven't found the terms I like that also clearly convey to people what I'm referring too. Interesting thing to consider. Thanks for bringing it up.

Dawud:

Even terminology is important. I stopped thinking about people as audience and target. If we're expansive, they will be too. Have you ever noticed that you like instantly people who seem to like you?

Maybe use partner and exchange as mental reminders. Words matter. Think about your name, isn't it fabulous to be called Miracle?

Valeria, great post. It keeps reminding me that as a business owner I need to constantly look at everything I offer from the perspective of my target audience. Free is a benefit to me, but not to my audience - and you help to make that clearer for me. Thanks.

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