Conversation Agent - Valeria Maltoni - FREE is not a Benefit

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I think a lot of times we don't work hard enough in the opening moments of designing the seminar to drill down and make this distinction. Isn't it interesting that when we aren't clear on the difference between a feature and a benefit is when we're most likely to initiate an unsuccessful venture.

Interesting post! Thanks.

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  • Since 2006, Conversation Agent focuses on the impact of technology in business, culture, and human behavior. At Conversation Agent LLC, I help organizations and brands develop and communicate their full business / product value consistently.


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