« Shift Happens | Main | What Does Direct Mean? »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef00e5505dbc988833

Listed below are links to weblogs that reference FREE is not a Benefit:

Comments

I think a lot of times we don't work hard enough in the opening moments of designing the seminar to drill down and make this distinction. Isn't it interesting that when we aren't clear on the difference between a feature and a benefit is when we're most likely to initiate an unsuccessful venture.

Interesting post! Thanks.

The comments to this entry are closed.

Subscribe


Search Content


As seen on

Social

Advisory Boards


Marketing that makes business sense


Conversations


Book Reviews


  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.