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What a great example of a company beginning a relationship with a customer. I delight more in writing about your sort of experience than the one I had.

As you said, why spend millions on a well crafted statement if you cannot deliver?

Hi Valeria,

Ouch! Enterprise must have paid someone millions to develop their mission statement, then filed it away.

I just experienced a company living up to, no, exceeding its brand promise!

I needed to take my bicycle in for a tune-up. I found two bike shops close to my home. "The Hub Bicycle Co-op" was on my way to the fish shop. Their tag: "all types of bikes for all types of people."

I haven't used my bike in over nine years. That's the type of biker I am. A runner. I was fully prepared to pay for 'the works' , around $125, for a complete tune-up, lube, etc. The bike tech guy said he'd "take a look" and I should just browse around for a few minutes and he'd let me know what needed to be done. Ten minutes later he rides up on my bike, telling me it is ready to go - and no charge! "Just needed some grease and air in the tires. Have fun today."

I did. And guess where I'll be buying all my bike gear?

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