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Interesting post. I am currently reading a book that this post is similar too. Its about the Jesuit's ability to adapt and how they built a 450 year old company on just s few principles. Adaptability and engaging being one of them.

Valeria,

This type of issue is part of a four-part series I am developing on words versus action.

As I posted at FC: The tension is created when a company perpetuates the perception of a certain level of customer service, and then doesn't allow their front-line staff to deliver on the perception.

This is inherent in many areas of companies, and our personal lives: the dichotomy of 'what we talk about" versus our actions.

It doesn't have to be that way. Companies need to uphold their brand promise - from advertising, to product development to front-line service.

What a quest that would be!

Stephen -- I'm sure that in your reading you also got a sense of preserving the core while being flexible. Building on values and having a compass are important even as we adapt to changing environments.

Joe -- you might take a look at some of the evolutionary reasons for deception of self and others. I came across an interesting book called "Why we Lie" that gets into that. Not to make excuses, but to understand some of the mechanisms built into our human wiring.

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