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Harry:

Stories and the ability to get to what matters are part of my 100% success rate when I get in front of a hiring manager.

Alas candidates are often pitted against document matching technology -- which doesn’t care about stories. It makes most internal and third party recruiters lazy. And this in turn is hurting excellent job candidates and companies alike as they both get deprived of opportunities to connect.

Valeria,

This is a great post. "Your personal brand equity equals the sum of the ideas, images, and emotions that people associate with you and store in their long term memory." Exactly.

People almost never remember exactly what I say to them, but they always remember how I made them feel. And nothing evokes positive feelings better than a relevant, hard-hitting, short story about each chapter of the candidate's career.

I hope people read your post and take your advice.

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