« Ask(?)Away on Storytelling in Marketing, now Portable | Main | What's Your Story? »


TrackBack URL for this entry:

Listed below are links to weblogs that reference Getting Satisfaction:


Valeria -- As I said in my post on this subject, I think that people-powered, crowdsourced solutions are amazingly powerful. I personally go to the web to find forums and blogs before I go to a company's support site. The value of the experts (i.e. the people that use it every day) is incredibly insightful.

On the flip-side, this also provides an immense opportunity for marketers to pull from this pool of information. Product/service improvement, pro-active customer support, finding evangelists, engaging key opinion leaders. Where else could you learn this in such a rich environment.

The hardest part on the corporate side is dedicating people to listen and keep it constructive, but the overall concept has so much value.

The comments to this entry are closed.


Enter your email address:

Delivered by FeedBurner

Advisory Boards

As seen on


Marketing that makes business sense


Book Reviews

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni

  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2014 Valeria Maltoni.