Conversation Agent - Valeria Maltoni - Going from Class to Economy: How Creativity has its Place

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You all might be interested in knowing that Richard Florida will open the 2007 National Conference on the Creative Economy in October in Virginia. The Web site is


We're not talking about online only. Creativity and stories are universal and everywhere. The audience is everyone. I tell stories in elevators on the way to the first floor.

In the case Richard Florida makes, creativity collects in specific places and spaces where diversity and tools collide to energize the conversation.

What odd synchronicity. Is everyone trying to figure out a unified theory of digital life, centered on the power of stories? Maybe it was just the long weekend. Thanks for igniting another useful conversation, Valeria!

Sure, everyone's a storyteller. And we're evolving (or mutating) to enable more storytellers. But the audience is still relatively the same--and smaller online than traditional mediums--meaning, my Mom doesn't consider the Series of Tubes to be a storytelling medium (yet), compared to a moview theater or even TV.

I think we're in need of some kind of tipping point...both in terms of content (like the Beatles on Ed Sullivan, or the Moon walk), as well as technology (Surface Computing anyone?) for true mass audiences and sponsors to come tumbling into the digital space, like they did television.

Until then, it's niche talking to niche.

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