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» 4 Ps for social media from The Net-Savvy Executive
You can tell the future marketers in kindergartenthey're the ones who stutter as they get to P when they recite the alphabet. So, in the fine tradition of forced alliteration in mnemonics, I present my 4 Ps for social media... [Read More]

Comments

Mark -- yes, they could be applied easily to the whole of social media. And to any activity, work and life.

Jamey -- And to think that I can even roll the "r". Everything I discuss here has been done in some form or another. I love to test ideas in real situations.

Geoff -- That was in my post "the world is not flat" (see side bar). Revolution stems from evolution. Every time we get a new tool (or toy), we need to first test its limits and invent new ways to do the same things, only differently.

I've been talking a lot with people about this recently. It seems to me that social networking technologies -- when used correctly as outlined above -- return us to the small town world where we actually interact with our customers. That's the crux of the communications world. Everyone thinks it's a revolution, when in reality it's a return to old fashioned values.

Another $.02 from Livingston

Valeria,

There's an 'r' missing in your graphic for attract. I noticed it because that rang as a key point to me. It's key to attract and invite innovation into our lives so that we can improve and move forward. This should motivate us to act rather than just serving as spectators.

Thank you for your thoughtful writing.

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