Marketing or sales? That is the question we discussed during a panel conversation with students from The Fox School of Business at Temple University last March. I had the chance to mingle with some of those students last week at the local Marketer of the Year Awards. In talking with them I realized once again how passionate I am about mentoring young professionals, especially those who wish to pursue a career in marketing.
It can be pretty daunting to find a job after school. Much of what I learned over time, I learned by doing and through the wise counsel of mentors. I will never overstate the importance of seeking out and honoring such relationships. I’ve been very lucky, yet I believe that we make our luck as well. Seeking mentors is only the beginning.
What advice would you give recent graduates? That was the question Drew McLellan asked of us a few weeks ago. The responses are compiled in a free eBook you can download at his blog. My advice? It’s included in the price, along with the wise words of many other professionals I admire and respect.
Roger von Oech
Tony D. Clark
Advice is only good as its execution. To make things interesting, I would like to invite those students who receive counsel from me and other marketing professionals over time to submit links to the results of their implementations and connections. This post inaugurates a proposed yearly initiative to pick the best of the best.
I’d like to ask the contributors to Drew’s eBook to indicate if they would be willing to act as judges and to shape these awards with me. Wouldn’t this be a great way to help discover new stars?
And to recent graduates I ask: what do you think? Would you be interested in getting in front of some pretty amazing professionals from the most disparate industries and countries?