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Switzerland is such an incredible country!!!

Gianandrea -- the reason why it resonated with me is probably quite simple. At one point I worked for a Swiss company that used origami as a tool to educate employees.

David -- I was surprised by the meager communications brief. I put my post together in less time, I'm sure.

Nancy -- that was part of my point: resonance. I cannot remember most of those seasonal or event-specific logos. Yet, I'm pretty sure I will remember this one.

The one good thing about this logo is that it will be remembered. How many of the past Olympic logos/mascots can we recall?

Now, perhaps all the controversy isn't in keeping with the spirit of the games to unite athletes and people from across the globe. And it probably isn't exactly what the logo designer had in mind. But it does have a conversation started -- and a passionate one at that -- and that is usually a very good thing.

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