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Gianandrea sums it up, and this is where I ended up my part of the conversation over at my place. The identity shouldn't divide it should do the opposite. The audience is global. Now of course to come up with something everyone loves is impossible. But this is the opposite end of that spectrum. Valeria, you did a much better job in selling the idea than they did. If they had a design that was as good as your communication, then we'd both be talking about what a great visual identity it was. Thanks for the comments.

valeria, i have the feeling that most of the olympics logos are pretentious.
probably too many money around.
i do not like the logo because it can be read easily. we should remember that the logo has to be understood all over the world by people with different cultures and attitudes and i think this logo does not accomplish this goal.

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