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This continues our conversation on What's Next? As marketers, we need to act, innovate, and advance towards the creation of a future, added Ryan. We can't wait on the bench and ponder the outcome of the game. We have to be proactively involved in chang... [Read More]


Joe -- you have a great point there. Think about how we behave as customers, too. When we're looking for something, we *are* in Right Now mode and there is a very narrow window to get our attention. It is possible to do. I wonder if it is by affiliate and soft sell (e.g., product review, recommendation from someone, etc.) mostly.

Greg -- thank you, conversations are an art. The secret is to remember where you left off and flow with it once people are ready to come back to you. How many use this skill in their sales process? I'm not talking about CRM, I'm talking about actually recalling someone's preference, ideas, stories, and building on those.

Ryan -- good of you to be on top of this discussion. I'm really impressed! I think Greg is talking about follow-through, which goes hand in hand with feedback. And making a difference or getting the message that you do is the holy grail of connecting.

Greg, you rock :) I was just testing you, of course...

I think a lot of it, like you said, is just being honest, open, and telling stories. People like interacting with people. The more human you can be, and the more you can reach out, the more people will want to join.

If they know their ideas will make a difference in their own lives (because the company listens and implements them), they'll have every reason to chip in.

Thanks for the valuable feedback.

Ryan, to get feedback from the listeners, give them some good reason for them to invest the time or change behavior. To Joe's point about "action," keep inviting people to the conversation and then tell stories that illustrate how getting involved made a difference. For example, Valeria takes the time to ask a question in nearly every one of her posts and then responds to each and every comment. That demonstrates how she values every contribution to the conversation.

What if a software company told their user group members that their blog discussions not only provided x new ideas for the next version, but that the discussion around the suggestions made the input that much more meaningful for the design engineers and the marketing team.

Bottom line: lots of experiments and lots of stories!

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