« The Problem with Feedback | Main | 2 Weeks to a Breakthrough with Lisa Haneberg »

Comments

Drew -- when I'm in Italy I build my days around coffee shops. There's the one I go to in the morning for breakfast, and the one I go to at mid-day for a light snack. Then there is the one were I like to spend some time in the evening basking in the sunset. Sensory experiences allow us to feel alive.

Patrick -- I went to bed thinking about it and woke up with the name on my mind. In the food industry, the senses should be used. They are your competitive advantage. Think about the successful reinvention of Gourmet magazine.

Valeria,
JavAroma is great! I was trying to come up with something unique, but nothing good came about. One aspect I didn't even think of was the senses being used in a branding campaign. The aroma carries the brand...very nice.

Valeria,

I love how you've used the senses -- going beyond just smell (although that is a very powerful one in this example) and created interactive sensory activities -- photo taking, self-brewing etc. into the plan.

When people literally engage with your product -- they create memories. And that leads to loyalty. Love your ideas, as always!

Drew

The comments to this entry are closed.

Subscribe


Search Content


As seen on

Social

Advisory Boards


Marketing that makes business sense


Conversations


Book Reviews


  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.