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» Harry Potter and the Future of Business from Narrative Assets
In a recent post entitled Heroes of the Future: we ARE Harry Potter, Fast Company blogger and Conversation Agent Valeria Maltoni uses Harry Potter as an example of how we use stories to process information and make sense of the [Read More]

Comments

Joe Raasch

Facts tell, stories sell. We see this in politics, used car sales, major marketing campaigns, YouTube.

Wonder why the storytelling festivals aren't the most attended events in the nation?

(35th National Storytelling Festival, October 5-7, 2007 in Jonesborough, Tennessee)

Valeria Maltoni

Joe:

Thank you for sharing the information here. I've heard a lot of speakers over time and none had the grace, passion and love for the topic *and* the audience as much as Jennifer James did.

Joe Raasch

Maybe Dr.Jennifer will attend!

This is the second time in a few months that a cultural anthropologist has rattled and inspired business people with their insight and passion. Dr. Karen Stephenson did this at the OD Summit a few months ago. Hmmm....

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