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Joe -- I have the poster of the cover of that issue of the magazine. That article was so timely and it resonated deeply with me.

Lewis -- as you know, we tend to like making a point with a strong position. So when we talk about parity of results in SEO, brands always win over non brands.

Valeria,

Good post. I agree: brands matter more than SEO results. But when a brand is being built, SEO might be a tool to consider.

"festinatio"

Hmmm...wonder what the logo looks like. Thanks Valeria for a fun Friday diversion! I'm off to the Blog Herald - see you there.

PS - I still have my copy of that issue of Fast Company...

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