Conversation Agent - Valeria Maltoni - Design of Experience, the Sgt. Pepper Kind

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That is a good point. We tend to celebrate the obvious success and rarely think about the steps we took (and sometimes failed) to get there. I think if we pay attention, we can uncover the patterns and steps that led to many hits. We can see those in our lives and experiences.

And once we've gotten our feet wet sometime we muster the courage to take the plunge.

Sure, Sgt. Pepper's was innovative, but the Beatles had already laid the foundation for this technical and audio achievement in 1966 with the release of Revolver. That album introduced the sitar and Eastern mysticism (in small doses) but didn't break completely from the Beatles sound. Think of Revolver as a trial balloon that gave the Beatles (and George Martin) the courage to create Sgt. Pepper's.

Sgt. Pepper's was also a marketing and promotional success.

I wonder how many bloggers celebrated the 40th anniversary of Revolver last year? We missed a prime opportunity.

Thanks for the thought-provoking post.


They did take a risk at the apex of their career. And I don't think it was out of feeling invincible and ready to break a promise with their audience. Luck had a lot to do with it, as well.

It worked because they were fully committed to being part of the conversation of the moment, the one you call perfect storm. I love it how you talk about "edge, energy, patience, and foresight". We need all of those to stand tall and be creators.

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