« Made in Italy: Festa della Repubblica | Main | 12 Views to a Brand: BrandingWire Wants to Take Yours to the Next Level »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef00e5507190ee8834

Listed below are links to weblogs that reference Design of Experience, the Sgt. Pepper Kind:

» Innovation 101: Sgt. Peppers from Blogspotting
Here's a good post from Valeria Maltoni on the 40th anniversary of the Beatles' Sgt Peppers album. She discusses the album for business lessons: taking risks, trying something new, innovating technically, etc. The result, in addition to great music, wa... [Read More]

Comments

Valeria,

You highlight a tremendous risk that turned out well for this band. Don't you think they broke their brand promise with their core audience? If one worshiped "Love Me Do", I expect this album was horrifying.

But it worked. What happened here was part of a 'perfect storm' of culture, music, economy, turbulence, and spirituality.

Whether it be emotional, technical, or relational, having the edge, the energy, the patience, the foresight to stand tall during the perfect storms is where this creativity is born, bred and lives!

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni


  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2014 Valeria Maltoni.