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John Wooden (if you don't know who he is, Google him) once said: "Be more concerned with your character than your reputation. Your character is who you truly are. Your reputation is merely who others think you are." I believe that... but... perception is often reality. Reputations are built and crushed rapidly in the digital age. We should all fine-tune our filters to resist both "instant credibility" and those who seek to damage others' reputations.

Great post, Valeria. I believe and my firm encourages that we build brands (reputations) from the inside/out. That means everything that we say or do must exceed our expectations as well as our customers expectations.

Image (perception) is everything in the business world, and it evolves from within the heart of the business.

Enjoy New Orleans.

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