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» Ask(?)Away: Take Your Brand from Commodity to Community, Director Tom Clifford -- Part Deux from Conversation Agent
Yesterday we covered the question of how to engage publics via documentary and film making. This is part two of a conversation with Tom Clifford or Director Tom. Energy and passion are essential when a company wants to take its brand from commodity to ... [Read More]



I'm so glad you found a moment to discover the work Tom does. I am preparing to work on the PDF, the portable version of this conversation and was hoping to be able to include takes from others.

I will do a post on how we've moved to this place. I talked about it in the past, and it's time to revisit the concept.

Terrific interview, Valeria,

Tom's take on corporate videos as documentaries is right on the money. I became enthused just listening to him.

Since I do a lot of presentations coaching and have a media background, I work with a number of clients who are on TV/Video. Trying to convince them to just relax and go with their stories is often a tough sell.

Tom's documentary model would serve executives well regardless of what they had in mind to begin with. The day of the talking head is long gone. It's the Age of Conversation and storytelling.

Kudos to both of you!

Thank you, Tim. It would have been interesting to figure out if companies would go for the personal story approach. Maybe most of the people blogging are consultants and my questions do not apply... we were hoping to generate more of a dialogue.

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