A couple of weeks ago I had an in depth conversation with Adii, which is short for Adriaan Pieneer. He blogs about freelancing, Web 2.0, business strategy and WordPress and lives in South Africa, a place I've learned to appreciate thanks to a colleague from Johannesburg.
If you have a little time, in it I discuss how I view corporate communications -- expanding on
When thinking about corporate communications I see my role as one of business negotiator and information broker.
The value I see in self publishing -- building to
Imagine having a gigantic focus group where the interactions with your product and service generates all this data. I can measure what people are interested in, what they respond to and how they do it, etc.
The difference between how I think of conversation and how some have taken to conversational marketing. And the value of blogs as internal communications tools.
See why I think that blogs will not replace traditional media and my last thought to share --
Wherever the future of work will be, one thing remains clear — it is imperative that we teach children how to read. On screen, off screen, it doesn’t matter where. To succeed, we need to be able to decode these symbols, translate their meaning, and transmit our own signal.