Buy the book. No, it's not a typo. It's one more take on The Age of Conversation. When was the last time you saw 103 marketers agree on anything? This is a world changing event -- and we do hope to change the world of the children supported by Variety, one book at a time.
Having a company picnic this summer? I surely do hope so, even if it's just you, your Beagle (I have soft spot, I admit it), and your neighbors. Buy a copy of the book for each one. It will make a great conversation piece and a memorable give away. 10 staff members, 50, 200? Why give replica hats and pens, when you can give the gift that keeps on giving?
And it will make a great catalyst for the gossip column, see who's all in there. Marketers and writers mix it up with the rich and famous, see their mugs on the front cover(s) of your copy.
This is an example of a possible list of dos. When you're selling to the marketer on the inside, the one with the ever shrinking corporate budget, join their project.
For an exploration of a few more dos and a couple of definite don'ts, link over to my post at the MarketingProfs:Daily Fix.