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Absolutely. I have used books as customer gifts successfully for years. The trick is in picking the right book and to me this is that kind of book -- it helps you think and stretch.

I have a soft spot for beagles too! Although there are many days I threaten to make beagle-burgers out of Houndini (escape artist dog).

I'm also planning on giving The Age of Conversation as gifts. And it's a nice "business card" for a serious client prospect.

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