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Ann -- same difference. You are right about that. And thank you again for taking the time to do this. I had been thinking about it for a while and working with you at the Daily Fix gave me the extra incentive.

Mack -- vintage Ann, indeed. There are expressions and ways of looking at the world that are inimitable. The generous spirit is the new attitude in publishing -- it implies a willingness to use the content as the launching pad for deeper conversations and not as the end all be all (it kind of used to be).

"And, finally, I look for contributors who have another quality, which is harder to quantify: I call it a "generous spirit." What I really mean by that is someone who wants to help their peers and colleagues in the industry, who truly wants to share knowledge and experience and perspective, and learn from others, too."

That is vintage Ann Handley. And I couldn't think of a better person to be the first in a series of interviews with New Media Editors, than starting with The Queen. Great stuff Valeria!

Wow.. some of my favorite people saying nice things about me. What's not to like....? ; ) Roger, Mario, Luc, Ryan -- you rock.

Seriously-- thank you, all, and a special thanks to Valeria for the opportunity to spout off.

Ryan -- I love your line, "They aren't living in our world. We're living in theirs." I couldn't agree more. That's true of marketers and their markets, and also true of editors and audiences. Same dif.

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