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Very good post, Valeria.

Mix up all the hows and you get more interesting conversation -- combining ideas and feelings.

I think marketers will find their own ways to work with and capitalize on social media. Some will do it beautifully and many will fail, probably by trying what worked well for someone else rather than doing what makes sense for their own brand. But that's not unqiue to social media, is it?

Have a great 4th in the City of Brotherly Love.

Excellent post Valeria. Even when we ask the "how" question, more readers than not want to share their feelings instead of their ideas. We should honor both. Conversations are both about ideas and feelings, and that's good as long as both sides agree to have that kind of conversation.

I doubt the CEO of a large manufacuring company cares more about my feelings than my ideas. On the other hand, you and may care about both when we are conversing.

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