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Valeria - Direct marketing and SIC codes, the more targeted the better. But how many CVB's would think to access SIC?

It would not be feasible to do a mass approach. Combined with Lewis' media approach, we're hitting the key influencers who will help amplify the message. Smart!

Gavin -- thank you for stopping by.

Becky -- there are some places I would have never seen had it not been for a company meeting. And when we can go on an unscheduled and comped trip, we are more open to exploring and being in the moment. The expectations are not as high and thus we may remain in a playful mood longer.

Valeria, nice job! I especially like this part: "...families who come here with an award package may decide to come back as destination vacationers if their experience is good."

We go on these types of trips when my husband has his annual shareholder's meeting. While he is busy with meetings, the rest of us get to go out and explore the town/city. Another reason why women may be influential! (PS - he used to do the same when I had my meetings at HP) :-)

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