« Luxury Brands: Are Their Stories More Compelling? | Main | Google Planning to Cut the Chord »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef00e55071904f8834

Listed below are links to weblogs that reference B-to-B More Likely to Spend on New Media than B-to-C:

» How Business is Using Social Media from ThePodcastSisters
Valeria Maltoni is one of my favourite bloggers, she always inspires me to think about marketing and how the world is changing. She has a wonderful post called B-to-B More Likely to Spend on New Media than B-to-C. In many [Read More]

Comments

Anna:

No takers yet? Those are excellent questions and I do wonder if any of these readers would like to attempt a dialogue around them.

My take is that each of your questions is in part true. And the B2B model is more robust. Let me explain. I was talking with an entrepreneur not long ago who helps very early stage start ups. He told me that when he went out on his own from sales inside an organization, he knew to stay focused on B2B companies as the deals are much bigger than B2C.

Valeria - here are the questions I came up with after musing on why b2b spend more...see what you think.
* Is it because technology companies have driven the growth?
* Is it because many B2C companies have more invested in their websites therefore less eager to change?
* Is it because many smaller companies fall into B2C and therefore do more for themselves rather than spending money in this area?
* Is it because businesses have internet connection whereas many consumers do not have broadband or even internet connection?

Of course it might just be a timing issue!

Anna -- that is a consideration. If b-to-c companies are using these tools for free... they they might not be tracked in the study. Do let me know if you come up with insights.

Patrick -- I just came across an interesting article at The International Herald Tribune that cites fear of lack of productivity by employees as well as lack of brand control as reasons to pull ads from social media sites. See link here http://www.iht.com/articles/2007/08/12/business/social13.php
As for the value of having the conversation... it's a tougher sell than you think ;-)

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni


  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2014 Valeria Maltoni.