Conversation Agent - Valeria Maltoni - BrandingWire: Kicking the Tires on the US Auto Dealership

« Converse with Me | Main | Top 20 PR PowerWomen go Everywhere -- the W-List »


Stephen -- hopefully you received my message about checking out the BrandingWire site where we aggregate all these posts every month. Are you speaking about the auto industry change from knowledge? Or maybe you have ideas to suggest here?

Kevin -- wish I could take the credit for the beehive idea; it was iconocultures's. One way to have personal experiences at dealerships is for service to be customer oriented. My sales rep asked me what is important to me to feel I have had a successful transaction. Little details like that make a big difference is perception.

Valeria - The brand beehive idea is a powerful one as many dealers have multiple locations and they could easily present a lifestyle focus at each location without completely alienating the other customers. But you're right about not being all things to all customers. The one size fits all mentality of dealerships has created a huge image problem for them.

I came across this set of articles while on another mission, and I must say that this is a terrific idea. The bad news is that I have to collate all of these posts into one place and pre-digest for my bosses. This all needs to get set up on a forum!

The auto industry is on the brink of a seismic change - for good or ill.

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on the impact of technology on business, culture, and human behavior.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.