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I've always been a fan of Fast Company - purely online. I like Lynne's seeming calm regarding the large amount of competition. You can only continue to provide great content from great leaders (like you), and make sure it is easy to interact with your site. It sounds like they are doing that. Still, I am glad that I'm not running the magazine. I think I would be a bit more nervous!

I was a regular reader of Fast Company about 3-4 years ago when I worked in a marketing role. When I switched over to the agency side its relevance slipped away for me. One of the aspects that I felt was missing was a focus on the consumer experience. Sure it is great to get insight and ideas around innovation and organisational development but opening out a view of the impact of these innovations in a consumer landscape would be excellent.

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